Evin Safdia
Director of Product Marketing | 
Founding marketer at Onyx Security. Turning complex technology into narratives that move decisions.
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Previously at
Director of Product Marketing |
Founding marketer at Onyx Security. Turning complex technology into narratives that move decisions.
Previously at
I didn't start in marketing. I started in IT, managing infrastructure and solving problems that had real consequences when they broke. Supporting a 600-seat enterprise environment at Zimmerman Advertising, part of Omnicom, was an early chapter that taught me how technology functions inside a real business under real pressure. That understanding became the foundation for everything that followed.
My first vendor role at Citrix put me in front of enterprise customers and partners for the first time, working across both direct and channel relationships to drive adoption of virtualization and cloud technologies. JPMorgan Chase gave me a view of enterprise technology at a scale most people only read about. From there I moved through sales engineering roles at RES Software (acquired by Ivanti), Varonis, Zscaler, and Palo Alto Networks, learning to translate technical depth into business outcomes in front of customers who had no patience for anything they couldn't act on.
The shift to product marketing was a natural progression. Years of SE work built a sharp instinct for what resonates and what gets ignored. At Palo Alto Networks and Cato Networks I applied that to messaging, positioning, and category-building work with measurable results. A stint as Director of Product Marketing at Zero Networks followed, working on identity-based segmentation in a market that was still figuring out the category.
Today I'm the founding marketer at Onyx Security, helping shape how enterprises think about AI risk before the market has fully caught up. The curiosity that started in IT is still what drives the work.
Some of it is deeply technical. Some of it is pure thought leadership. Most of it lives somewhere in between, turning architecture diagrams into business cases and security jargon into decisions.
Extending automated microsegmentation to IoT and OT assets: zero trust for cyber-physical systems without manual rule configuration.
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Why integrated SASE architectures fail to deliver on the promise, and what true convergence actually looks like for enterprise security.
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A practical framework for evaluating SSE platforms against enterprise firewall requirements — and what most vendors won't tell you about the gap.
Read moreFormal degrees, hands-on technical certifications, and 20+ years of learning and doing.
Deep technical fluency across AI governance, network security, and enterprise infrastructure.
Founding marketer at Onyx Security, building the AI security category from the ground up. I talk to CISOs about AI governance, shadow AI, and agentic risk every day. I understand what they're actually worried about.
Full story →A decade inside the SASE category, as an SE selling it, and as the marketer defining it. Zscaler, Palo Alto Networks, Cato Networks. The work helped land Cato in the 2024 Gartner Magic Quadrant leadership position.
Full story →I build the things that make complex products legible to the people who buy them. Messaging, competitive positioning, analyst relations, launch strategy, sales plays. The work that requires both product depth and an instinct for what a buyer actually needs to hear.
Full story →Before any of the marketing, I was running infrastructure. Citrix at scale, JPMorgan Chase global operations, then SE roles at RES Software, Varonis, and Zscaler. That's not just background. It's why the messaging lands differently.
Full story →Stages, mics, and panel tables across security conferences, podcasts, and executive summits. Wherever the right conversations are happening.
If you're working on something worth talking about, reach out.
